About mknx.
Senior Social Strategist, Manager & Producer | Madeline Knowles
mknx. is built on one simple idea: every business has a story worth paying attention to, even the ones most people call "unmarketable".
I specialise, but am not limited to, industries that are often overlooked online, such as construction, home services, utilities and public sector organisations, and turn their day-to-day work into content that actually connects with their audience.
My focus isn't on trends or vanity metrics. It's on building clear, consistent social media systems that help businesses earn trust, attract the right audience, and generate real enquiries.
I believe good marketing doesn't change what a business is. It changes how people clearly understand its value.
That's what I do: take essential, everyday industries and turn them into brands people engage with and remember.
2m+
800%
127%
Social that delivers more than likes.
Organic views
Increase in engagement
Follower growth
Social Strategy
A social presence with a purpose.
Designed for businesses with in-house teams needing strategic guidance in social media.
Social-first Production
Your expertise, made impossible to forget.
Designed for businesses with an established brand and social media strategy that need expert support to bring it to life.
Platform Management
Consistency without another task on your to-do list.
Designed for businesses that have the strategy, ideas and capacity to create their own content, but need expert support to manage, optimise and maintain their social media platforms day-to-day.